Internet Marketing Internet has unique characteristics that differ significantly from the characteristics of traditional marketing tools. One of the basic properties of the medium of the Internet is its hypermedia nature, characterized by high efficiency in the presentation and assimilation of information, which is much marketing to strengthen the relationship businesses and consumers. Moreover, the functions performed by Internet marketing is not limited to only the functions of communication, and also include the possibility of concluding transactions, shopping and making payments, making the Internet features a global electronic market. All this allows us to consider Internet marketing as an integral component of doing business. Unique features of the Internet were the impetus for the development of a new trend in marketing – gipermarketinga both theory and methodology of marketing in hypermedia Internet environment. Internet marketing can be divided into two main types on the basis of the degree of participation in the implementation of the medium itself. First, the activity as usual Internet user. This method allows only partial use of communication possibilities of this medium, for example, links to other Internet users or to conduct marketing issledovaniy.Vo Second, active participation in the maintenance of the Internet environment. At a minimum, this may be the Web – page or little of their own Web – a site to the maximum – the possibilities are not limited to, taking into account the high dynamics environment and its continuing development. The most typical example would be the implementation of the representative office on the Internet, online shop or a trading system that is using the medium of Internet and its tools to expand and improve business processes.