Press release of the Sparkassen financial portal GmbH Berlin, may 29, 2008 the Sparkassen financial portal GmbH was awarded the prize for the best online communication. With the end of 2007-launched online portal Gebrauchtwagen.de, the company could convince the judges: Gebrauchtwagen.de gives cars the Sparkassen – Finanzgruppe and facilitate the acquisition by the individual financing offers, which demonstrates the closeness to the customer and his needs, because loans for cars prove to be the most popular consumer loans. The modern appealing website is logically and clearly structured. The strategic approach of the point of interest will be selectively controlled. The appearance is consistent, what comes with the Visual translation of the pages in regard to the objective of clearly. (u0085) The consistently successful online presence sets standards in the financing and used car industry”, so the eulogy of the jury. The vehicle market to sales of auto financing the Bank strengthen a strategic goal of the financial group, because Car loans make up a significant proportion of the instalment loan in Germany with 47 billion euros. The Sparkassen financial portal GmbH wants to with Gebrauchtwagen.de until end of 2008 in the top 3 of the vehicle exchanges on the Web Ascend.
The portal has a steady growth since its launch. The fleet of vehicles has since nearly doubled to about 400,000. Gebrauchtwagen.de offers a completely new concept in online communication: the user interface is intuitive and so very comfortable. The platform is completely free for sellers and buyers. Attractive funding through its regional savings bank offered suitable for the selected vehicle, the Autosuchenden. And right here is the conceptual strength of the portal. Essential factors for the success of Gebrauchtwagen.de are the presence at the point of interest with the savings banks as a reliable financial partner.
The prize in the category of best online communication 2008 “confirmed Karl-Heinz Werner, CEO of savings banks financial portal GmbH in its strategy: our Business model goes on: we share the interest of the buyer as quickly as possible and easy to find the right car and that the dealer to make many sales. Because our credit business is dependent on the real transactions on the site. This new concept and innovative usability by Gebrauchtwagen.de set new standards in online communication.” Florian Kruper, head of the portal, added: we are pleased that we are able to announce such a success so soon after the launch of Gebrauchtwagen.de. The price is a high appreciation for us. In addition, the number of set cars and registered traders is increasing. This shows that we are on the right track.” The German Award for business communication has been awarded this year for the eighth time for the most innovative and effective concepts in the area of business communication.